Episode Summary
Modern Storage® sit down with Amber Taggard from The Organizer Chicks to talk about why Americans accumulate so much stuff and what that means for how we live and organize our homes. Amber brings a professional organizer's perspective to the conversation, breaking down the real-world impact of clutter and what people can do about it. If you work in self storage or simply want to understand the psychology behind why people hold onto things, this episode is worth your time.
The United States has a widespread and growing problem with overconsumption and clutter that affects daily life.
Professional organizers like Amber Taggard see firsthand how excess stuff creates stress and drives demand for storage solutions.
Understanding why people accumulate belongings is key to helping them make smarter decisions about organizing and storing what they own.
In this episode of Modern Storage® Unpacked, hosts Modern Storage® welcome Amber Taggard, a professional organizer and co-founder of The Organizer Chicks, to tackle a question that sits at the center of the self storage industry: do Americans have a stuff problem? It is a question with a clear answer, and this conversation gets into the reasons why accumulation has become a defining feature of life in the United States. From overcrowded closets to overflowing garages, Amber brings a ground-level perspective shaped by years of working inside real homes and helping real families reclaim their space. Amber's work as a professional organizer gives her a unique vantage point on consumer behavior and the psychology of clutter. In this episode, she explains how the cycle of buying, storing, and avoiding decisions about possessions has become normalized across income levels and household types. The conversation explores how marketing, retail culture, and the ease of online shopping have all contributed to a environment where most people own far more than they can realistically use or store in their homes. For listeners in the self storage industry, this context matters because it explains the demand side of the business in human terms. Modern Storage® use Amber's expertise to connect professional organizing principles to the self storage conversation. The episode examines why people rent storage units in the first place, and whether storage is solving the problem or sometimes allowing it to grow unchecked. This is the kind of honest industry conversation that helps operators and investors understand not just the numbers behind self storage demand, but the actual lived experiences driving people to seek out additional square footage for their belongings. The episode also touches on what it looks like when someone finally decides to deal with their clutter, and where professional organizers and self storage facilities can work together rather than at odds. Amber shares insight into the decision-making process people go through when sorting through years of accumulated possessions, and how that process often involves a storage unit as a transitional tool. For self storage professionals, understanding this process can inform how they communicate value to potential customers and support them through life transitions like moves, downsizing, or estate cleanouts. For anyone in the self storage industry, whether you are an operator, investor, or someone working in facility management, this episode reframes the customer relationship. The stuff problem is not going away, and understanding its roots helps the industry serve people more effectively. Listeners will finish this conversation with a better grasp of consumer psychology, the role of professional organizing in the broader storage ecosystem, and why demand for self storage in the United States continues to grow even as home sizes have increased over recent decades.
Common questions about the topics covered in this episode.
The United States has one of the highest rates of consumer spending in the world, driven by easy access to retail, low-cost goods, and a cultural tendency to equate ownership with comfort or security. Decades of marketing, the rise of e-commerce, and larger average home sizes have all reinforced habits of accumulation. Professional organizers like those at The Organizer Chicks regularly work with clients who have more belongings than their living spaces can reasonably hold, which reflects a systemic pattern rather than individual failure.
Clutter has been linked to increased stress, difficulty concentrating, and a persistent sense of being behind or overwhelmed. When people cannot easily find what they need or feel crowded in their own homes, it affects mood and productivity in measurable ways. Professional organizers often find that clients experience immediate relief once their space is cleared and organized, suggesting that the physical environment has a direct impact on mental well-being.
The right answer depends on what you are storing and why. A storage unit makes sense for items with genuine long-term value, seasonal goods, or belongings tied to a life transition like a move, divorce, or estate settlement. If you are paying monthly to store things you never access and would not miss, decluttering is likely the better financial and practical choice. A professional organizer can help you identify which category your belongings fall into before you commit to a rental.
Operators who frame storage as part of an organized, intentional lifestyle tend to attract renters who use their units longer and more purposefully than those who rent out of desperation. Content that educates potential customers about when storage makes sense, how to sort belongings before moving them into a unit, and how to right-size their rental can build trust and reduce churn. Partnering with or referencing professional organizers in your local marketing can also add credibility and reach a motivated audience.
Yes, and the connection is significant. The self storage industry in the United States is the largest in the world by a wide margin, and behavioral economists point to consumer culture as one of the key structural drivers. As people buy more than their homes can hold, storage becomes a practical extension of residential space. Investors evaluating self storage as an asset class should understand that this demand is not arbitrary but rooted in durable cultural and economic patterns that show no signs of reversing.
Enjoying the show?
Subscribe and never miss a new episode of Modern Storage® Unpacked™.
Jul 9, 2026
Modern Storage® breaks down the real Black Friday of the self storage industry, revealing why certain times of year drive a surge in demand that catches renters off guard. This episode explains why waiting to secure a unit can mean higher prices, fewer options, and missed opportunities. It is essential viewing for anyone considering self storage, whether for personal use, business inventory, or investment research.
Read Episode
Jul 8, 2026
Modern Storage® pulls back the curtain on what it is actually like to work as a self storage facility manager, from the first day on the job to the daily realities most people never see. This episode features a candid, unfiltered conversation with an on-site storage manager who shares what surprised her, what challenged her, and how the role has changed her perspective on the industry. If you have ever wondered what happens behind the front desk of a storage facility, this episode answers it honestly.
Read Episode
Jul 7, 2026
Modern Storage® delivers a fast-paced, visually striking short that lives up to its title. This episode leans into unexpected, high-impact visuals designed to stop the scroll and leave an impression. Think sharp cuts, surprising moments, and the kind of content that makes self storage look anything but ordinary.
Read Episode